We designed and built a parametric little tower (3m h) out of circa 1,000 pizza box for Comieco (the italian consortium for recycling paper packaging) that has been on display in Torino Lingotto during the Salone del Gusto 2014. The aim of the installation was to promote the use of cardboard pizza box as a safe, environmental friendly way to consume pizza. Using data from a recent Comieco research on the use of pizza box in Italy, we came out with some graphics to tell stories about the correct use of cardboard when it comes together with pizza.
Design: Cesare Griffa with Federico Rizzo and Antonio Ravarino
Graphic Design: Giulio Caresio