Liv’in De Longhi stores, italy

Posted by griffa on 2009 October 27 · Leave a Comment

a design team led by Cesare Griffa designs a new Concept Layout for additional no. 2 De Longhi appliances stores, opening in 2009 and additional 4 stores in 2010, inside Factory Outlet Center Italia network. The project also includes a “Plan of Communication in Store” and “Visual Merchandising” (with Sara Bigazzi and Pamela Pelatelli, marketing and communication consultants).

Client: Elle Srl – De’ Longhi Group, Treviso (Italy).
Single Store Budget: 150/200.000 €

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palienish
The Panda is white, black and asian and eats bamboo. It's an open minded creature concerned about the future. The Alien comes from outer space. It's a special creature that thinks laterally. The Fish swims smoothly in the water. It's an elegant creature that moves fast and silently. So it's the Palienish, an open minded, special, smooth creature that thinks differently, moves silently, and is concerned about the future. The Palienish is not a logo. It's a state of mind.
Cesare Griffa Architecture Lab

cesare griffa architetto
via andorno 24b, 10153 torino (italy)
emily@studiogriffa.net
t+f +39 011 839 0000
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Cesare Griffa is an architect and designer based in Turin (Italy). His work explores the application of advanced generative design tools, digital fabrication techniques and algal bio technologies for the development of sustainable architecture and design. He internationally lectures on the topics of digital and sustainable architecture. Before opening his own practice in 2006, he studied at the Politecnico di Torino and the Architectural Association in London, and practiced with Zaha Hadid Architects and Arata Isozaki & Partners. He is a Fulbright fellow, and Master Coordinator at IED Torino.
…
Predicting a sustainable future
In the coming future, global population as well as the temperature of the planet will grow dramatically, while fossil resources will decline. There will be a need of more and more energy and food, and the necessity to reduce green house gas emissions. A designer, that is an innate specialist of future prediction because his work will happen forward in time, has to take in account these apparent limitations and use them as resources. A great responsibility towards future generations is on our shoulders, and our job is to face this amazing challenge with creativity!
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Clients Portfolio includes: ArchA Spa (Turin, I), Buzzi srl (Turin, I), Carlo Ratti Associati (Turin, I), Comitato Italia 150 (Turin, I), Comune di Nichelino (I), Comune di Venaria Reale (I), Comune di Nichelino (I), DE-GA Spa (Turin, I), De’ Longhi (Treviso, I), Elle srl (Treviso, I), Fondazione per il libro, la musica e la cultura (Torino, I), IAAC (Barcelona, ES), Istituto Europeo di Design (Milano, Torino, I), MIT Senseable City Lab (Boston, USA), NITAL srl (Torino, I), Ordine degli Architetti di Imperia (I), Politecnico di Torino, Regione Piemonte, Santa & Cole (Barcelona, ES), Scuola Holden (Turin, I), Torino 2008 World Design Capital Committee (I) , Zaha Hadid Architects (London, UK).
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Check out Cesare Griffa videos on the cgtv Vimeo Channel
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https://vimeo.com/channels/248081

cesare griffa architetto

Liv’in De Longhi stores, italy

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