a design team led by Cesare Griffa designs a new Concept Layout for additional no. 2 De Longhi appliances stores, opening in 2009 and additional 4 stores in 2010, inside Factory Outlet Center Italia network. The project also includes a “Plan of Communication in Store” and “Visual Merchandising” (with Sara Bigazzi and Pamela Pelatelli, marketing and communication consultants).
Client: Elle Srl – De’ Longhi Group, Treviso (Italy).
Single Store Budget: 150/200.000 €